About Us

Your Neighborhood Experts


We are focused on providing you with the best results and service in the industry.  We listen carefully to understand your real estate goals and work hard to create solutions that make sense for you.  Whether you are new to the market or an experienced investor, we have the expertise, proven track record, and resources to help you achieve your real estate goals.

As is often said, real estate is about location, location, location. We have extensive knowledge of the Huntersville, NC metro area and can help you find the right home for you or the right buyer for your home.

Meet Our Sales Executives

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Janelle Rayford, Realtor/Broker
Licensed in NC & SC

Janelle represents a second generation entrepreneur who is dedicated, passionate and fully committed to providing a level of service to her clients that consistently places her at the top of her profession.  Her attention to details, superior people skills, and broad knowledge of the real estate industry enables her clients to receive first class service. 

As graduate of the University of North Carolina at Charlotte (UNCC) with a Bachelor of Arts degree in Mathematics, Janelle brings the type of sophisticated analysis and intricate problem solving to her client’s real estate goals that yield high quality results.

Using the utmost discretion, Janelle takes pride in when it comes to working with a wide range of clients from the sports industry, entertainment, technology, finance and media.   She provides the highest level of professionalism and persistence to every real estate transaction. Most importantly, she provides the type of compassion and sensitivity to individual client’s needs that is unparalleled.

“As a team, we are dedicated to bringing exceptional service to our clients…and not just for one transaction.  We pride ourselves on building long-term relationships with everyone who comes to us for help and guidance.”

Please feel free to give Janelle a call today at 704-564-1838 or email her at janelle@rayforsmith.com.

Professional Associations and Affiliations

Licenses:  NC and SC Real Estate, NC General Contractor

Member:  Charlotte Regional Realtors Association (CRRA), National Association of Realtors (NAR), Board of Director for Reconciling The World Ministries

Certifications: Accredited Buyer Representative (ABR), Council Residential Specialist (CRS), Short Sale and Foreclosure Specialist (SFR), New Home Specialist



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Charisma Smith, Realtor/Broker
Licensed in NC & SC

Charisma Smith has been passionately practicing real estate for over 14 years and has an eye for real estate, a mind for business and a heart for people, relationships, and families.  Charisma is originally from Chicago but has lived in Charlotte  (The Queen City) over 25 years.  She has seen Charlotte, NC develop into the charming and thriving metropolitan.  She is licensed in North Carolina and South Carolina, and serves the following counties: Mecklenburg, Cabarrus, Iredell, Gaston, Lincoln and York. 

Charisma is known for seamlessly guiding her clients through both the home buying and selling processes making every transaction a smooth and positive experience.  Her professional and composed demeanor, combined with detailed knowledge of the real estate market, has proven her to be a savvy and strong negotiator, delivering results her clients seek.   Excellent follow through and successful transactions has kept her clients coming back time and time again. 

Charisma holds a Bachelor of Arts degree in English (1994) from The University of North Carolina at Charlotte.  She holds a certificate in Executive and Life Coaching from the Coaching and Positive Psychology Institute (2012).

Charisma has a passion for Real Estate and continual success and growth, which she excelled in by graduating from Charlotte Regional Leadership Development Program, and serving in a leadership capacity at the Realtor Association.  She served as two-term president of the Diversity Council, Member of the Housing Opportunity Foundation, Fair and Affordable Housing Council, Professional Standards Committee, and NCAR Board of Directors

Professional Associations and Affiliations 

Licensed Broker in NC and SC, Licensed General Contractor in NC

Member: Charlotte Regional Association, Certified Residential Specialist (CRS), Certified in Affordable Housing Program, Member: NC Realtor Association (NAR), Certified New Home Specialist, Accredited Buyer’s Representative (ABR), Seniors Real Estate Specialist (SRES), Short Sale and Foreclosure Resource (SFR).

Charisma believes that she and the Rayford Smith Realty team is unbeatable:  experience; critical business skills; technological expertise; local knowledge; and long-term relationships all result in negotiating winning outcomes not to mention we are fun to work with!  Call Charisma today at 704-608-8255 or email her at charisma@rayfordsmith.com.



Janelle Rayford & Charisma Smith
Janelle Rayford & Charisma Smith
Sales Executives

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